As a matter of fact, the feedback has filtered back to the creators of the commercials. Comments on this story are moderated according to our Submission Guidelines. Pseudonyms will no longer be permitted. To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Copyright 2020 | StuckInTheMiddle Radio by ProDJs,LLC, on "I Thought I Was The Only One Annoyed By Peloton Ads", For those keeping score; the gloom-and-doom orange. It's also a perfect holiday commercial for the times. The Peloton wife has spoken, and from now on, she’d like to be known as anything but the star of the ad that exploded the internet’s collective brains.Actress Monica Ruiz sat with “Today” host Hoda Kotb to finally address the infamous commercial that became a cultural phenomenon coinciding with a massive tank in Peloton stock. My commercial TV career is no longer. I feel for the actress so much in particular because this ad, if Peloton doesn't pull it ... could have a financial impact on her personally. Discussing the "outrage culture" on Fox Nation's "UNPC," Shillue had strong words for the ad's critics. Sexist. "Our holiday spot was created to celebrate that fitness and wellness journey. She is expressing that very female trait of 'Oh can I do this? Can you tell us about that? They all live with an ocean view, all glass walls AND they are all healthy and buffed? She's very fit, obviously. Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox. The lady in the Peloton ad has Perpetually Sad Eyebrows and that is 100% of the reason why the ad is problematic. Comments are welcome while open. But I do think that going into the room, or as they call it, you know, going into the casting room, they will recognize her from this ad because, I mean, it essentially went viral. A darkly hilarious new commercial makes a Peloton bike seem less like a Christmas present and more like a nightmare. Stop the nonsense. The Peloton bike ad, in which a woman cycles her life away for a year, offends nearly everyone. We reserve the right to close comments at any time. Market data provided by Factset. Box 500 Station A Toronto, ON Canada, M5W 1E6. The Twitter community had a field day with the clip’s complicated undertones, with commenters taking issue with everything from the woman’s “rail-thin” frame to her “creepy” husband’s “abusive” desire to monitor her exercise routine in the first place. I think that's the biggest issue that I take with the ad, is that it didn't feel real. I thought I was the only one who cringed every time one of these ridiculous commercials came on. With all Peloton ads would GO AWAY! The idea that she showed a little bit of vulnerability – this is how sick people are today – a woman showing vulnerability now is offensive to people. You mentioned her eyes because that has been a big discussion. She is expressing doubt. It says that people are misrepresenting the commercial — that it is just meant to show how users' lives have been positively impacted by their bikes. Thank You (most of) America for expressing how annoying the Peloton ads are. So in that respect, I guess they were doing a good job. Creepy. “My eyebrows look, like, worried?”For her part, Ruiz shoulders the fallout with a smile and the same expressive eyes that caused millions to worry about the fictional Grace from Boston’s well-being in the first place. I don't know. ©2020 FOX News Network, LLC. Since the Peloton ad was released, the backlash has been so severe that the company's stock has taken a dive, reports Business Insider. Peloton is defending their ad. Is it older guys with younger trophy wives, maybe? Share this. Peloton is defending their ad. I don't know. Was she badly directed? If they pulled the ad and then admitted defeat, then she wouldn't get paid and the rest of the actors wouldn't get paid. Trump Supporters Still On The Streets Harassing Others. "First off, I can't even believe this is controversial," he said. "A Peloton?!?" This one is not as annoying as the Black guy that can’t sing. It didn't feel genuine. But at the same time, I guarantee you they will rebrand it and come January they'll come out with another ad that will be all about real people who are having weight struggles and who are actually having real journeys. She is not that powerful woman who is in charge of everything. I did. It is a priority for CBC to create a website that is accessible to all Canadians including people with visual, hearing, motor and cognitive challenges. Legal Statement. But then would it have been worse if she wasn't in shape? has gone viral for all the wrong reasons. Maybe then and only then, viewers can relate and possibly order this future piece of unused furniture sitting in the empty room. "I want to talk about this ad for days and days," Fox Nation host Tom Shillue said, responding to recent backlash over Peloton’s controversial holiday commercial. The ad then follows the wife — identified at one point as “Grace in Boston” — as she tracked her journey with the exercise bike. Do you think it's already too late for her? Good for Peloton, I guess, for defending themselves. Here’s an idea! "You know what's different," Shillue responded, "is that [in] the other Peloton ads, the women look like her, except they get on the bike, they're powerful, there's no doubt. Call her. It's a fitness ad....all fitness ads are like this.". There is a sickness in our culture," Shillue said. The particular commercial that finally got Americans ruffled up was the one with the wife who got a Peloton as a gift. I mean, come on, does everyone who owns a Peloton live in a mansion? "When this started trending I refused to click on it because I'm so sick of the outrage culture," she said. I mean, do they specialize in creepy commercials? This is an exercise bike that costs upwards of $2,500 ... just for the basic model. I think this sort of preys upon a lot of women's insecurity when it comes to physical appearance. Mutual Fund and ETF data provided by Refinitiv Lipper. What did you think when you first saw that Peloton ad? "A year ago, I didn't realize how much this would change me," the wife said to her husband about her Peloton bike. All rights reserved. It says that people are misrepresenting the commercial — that it is just meant to show how users' lives have been positively impacted by their bikes. After watching the ad "about 40 times," Shillue, a comedian and host of the Fox Nation show, said it was the actress' "expressive" eyebrows that fueled the immediate backlash. We all know someone that has and LOVES their Peloton bike but if you've ever seen the commercials then you know they're ridiculous well a woman on Twitter created a parody of the new one and it's SPOT ON! Your email address will not be published. That's what struck me as so awkward. But that's not her fault. And someone gives you a gift that sort of implies productive weight loss, I think is a little bit strange. Those aren't the rave reviews you want if you're trying to sell exercise bikes. "Everyone's nuts, our whole culture is so crazy .. .what possibly could be the problem with this?" I’ve muted the ad at least sixty times in the last 3 days. Because at the end of the day, that would be the worst thing. By Steve-O Dec 3, 2019. Almost $1.5bn (£1.1bn) has been wiped off the value of the exercise bike firm Peloton after a backlash against a Christmas advert widely derided as “sexist and dystopian”.. And Peloton is going to make me even more perfect.". Who are they trying to speak to? First of all, the emotions of having tears in your eyes about a first ride on a stationary bike that's in your home is just a little obtuse. The 30-second ad shows a montage of selfie-filmed clips of a woman talking to her phone, documenting how her partner's gift of a Peloton bike has changed her life. Like, why did she need her husband's validation to say that you've done a good job? No. I don't want to say that. But she's so grateful to this husband who would give her this gift. Appearing as a guest on the show, Federalist contributor Kate Hyde observed the similarity of the controversial ad to previous Peloton commercials — which have gone uncriticized in past years. The actress in the widely panned Peloton ad is taking part of the blame for the commercial’s viral backlash. What do you think went wrong for this ad and for her? It came down to myself and two other women. I just thought it was a little bit much — the whole thing. The particular commercial that finally got Americans ruffled up was the one with the wife who got a Peloton as a gift. Give me a break. She spoke to As It Happens host Carol Off about the reaction to the commercial. ad that exploded the internet’s collective brains. the wife exclaimed in disbelief. "I want to talk about this ad for days and days," Fox Nation host Tom Shillue said, responding to recent backlash over Peloton’s controversial holiday commercial. PELOTON SPARKS SEXISM OUTCRY FOR HOLIDAY AD. So that part was a little bit strange. You know, she's always going to be known as the Peloton girl. Event Pictures; Where is 98.5 KTK? But it was definitely an interesting moment where the other actresses and myself kind of looked around the room, like, "Are they serious?" Quotes displayed in real-time or delayed by at least 15 minutes. I think she was poorly directed. Powered and implemented by FactSet Digital Solutions. "Do you see her eyebrows going up? And I guess I take that to mean, good for her — the actress — because she'll still get her residual cheques. You have to convey that in 60, sometimes 30 seconds. Interview produced by Katie Geleff. The stationary bike company’s “The Gift That Gives Back” video ad has gone viral for all the wrong reasons, as commenters blasted the promotion as sexist and mocked its message. Closed Captioning and Described Video is available for many CBC shows offered on CBC Gem. KTK Morning Show; Storm Roberts; Chris Malone; Jennifer Grant; Tony Lorino; Delilah; Throwback Nation Radio; Events. I obviously did not get the role and I'm completely OK with that. So for that, I'm happy that they're defending it. Dystopian. So who can really afford that? Please note that CBC does not endorse the opinions expressed in comments. The ad, which showed the wife tirelessly vlogging a year’s worth of Peloton workouts was called sexist, tone-deaf and alarming, to name a few. It was like, "I'm this perfect girl. It struck me right away that something was just off. Market data provided by Factset. Oh gosh, no. Save my name, email, and website in this browser for the next time I comment. You've had your own awkward experience with Peloton ads. I think the strangest part of it was at the end when they're both sitting on the couch watching her journey and she's looking at him for just desperate approval in her eyes — like, "See, see what I did?". Like a 300 pound sow being held up by 2 people as she strains to mount the bike? When I was an actor in New York City, this was just a few years ago, it was actually the first Peloton ad that had come out. Fox Nation programs are viewable on-demand and from your mobile device app, but only for Fox Nation subscribers. Q&A has been edited for length and clarity. '...a little bit of doubt and these people can't take it because they're nuts," he said. Audience Relations, CBC P.O. But, who knows? After days of remaining silent, the company responded to the backlash on Wednesday, telling Fox Business that they were "disappointed" with how some people online "misinterpreted the commercial.". But wait, she's already in shape. Was she miscast? or redistributed. The ad features a husband surprising his wife on Christmas morning with an exercise bike, showing her gasping with shock after lifting her hand from her eyes.