Michelle, thank you for taking the time to meet with me and your very good advice. Click to tweet. In fact, there’s an even broader word soup for many owners, so let’s demystify marketing vs. advertising vs. public relations (PR) vs. branding vs. sales vs. communications. I was fascinated by how quickly you could pin down my issues and focus me toward some simple things I could do to help myself. Efficient ROI – understand your analytics to optimize your plan. Actually our company is into marketing of 3 products – 1) Construction products – India origin 2) Interior product – Italian origin 3) Lifestyle product – Italian origin, Your email address will not be published. I am looking forward to continued growth in the future. Conversely, branding showcases dreams. It ‘s about your values and the things you stand for. Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment. Sales means the front line of convincing the consumer “the price is right.” A lot of people would be surprised to realize they don’t have a sales plan in place, or that all their eggs are in the sales … Effective, Strategic Marketing – to break through the clutter. All rights reserved, Best Cities for Women in Tech – 2020 Ranking. Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction. I often hear business owners use branding, marketing, or sales interchangeably. The difference between a business and a hobby is money. My business has more than doubled in the last year thanks to Michelle's inventive ideas and help. Your email address will not be published. Through working with Michelle, I am now able to reach and help more people. I had an opportunity to speak with a group of early-growth, technology entrepreneurs recently who found it helpful to simplify the … These three work together. It includes social media, Google Places, Google Local, etc. It’s how your clients and potential clients perceive you. Without money, you have a hobby. Do I need all this?”. Marketing actually sound enjoyable to me now! Here’s how I explain branding vs marketing vs sales in this short video. If we talk about value, marketing promotes intended value, but branding creates one. That’s for advertising, IMO. It’s what differentiates a business from a hobby. Hi, i have exhausted most of the different marketing strategiesi.e. On the other hand, Branding is a vast term that inculcates all the messages that pervade and governs all the processes of a business. You go girl. Without money, you’ve got a hobby. 2 #1 Best Sellers on Amazon and a killer personal website that allows me to blog (of course) but it also creates sales!!! Branding is about who you are and how you present yourself to the world. 322 N. Tejon St. Required fields are marked *. Required fields are marked *. It’s how your clients and potential clients perceive you. When it comes to strategy, marketing is a push, but branding is pull. I'm sure she can help you too. Engaging, Insightful Designs – to connect and resonate with target customers. Branding is about who you are and how you present yourself to the world. Branding vs. Marketing vs. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It is a push tactic. Your employees are often your best brand ambassadors/recruiters as well as a good source of customer and competitive information. In the Indian market anything new requires to achieve the sales . Guess I just did:) Working with this master of marketing has been eye opening and great kick in the butt! Your email address will not be published. Without question, Michelle is an expert you want on your side. You can market all day long but if you don’t have sales, then you don’t have a business. We call this strategic marketing. Newsletters, meetings, events, and even a standard email footer help your employees to be on-brand and up-to-date. It about how you present your web site to your audience and let other people know that you have a web site. With money, you’ve got a business. ), paid (ex., advertising, sponsorships, etc. Michelle Vandepas is a Marketing & Website Genius. Ouch. Is writing a book on your bucket list? Externally, marketers manage day-to-day communications that are owned (ex., website, blog, social media, events, etc. Sales: Clarity Drives Growth. I had an opportunity to speak with a group of early-growth, technology entrepreneurs recently who found it helpful to simplify the differences and clear up the confusion.