The original run of TV ads revolved around a confrontation between PC and Mac users, where the latter were being subtly portrayed as the ones that have the right idea when it comes to choosing a personal computer. So, being unique was the one thing that they did pretty well. 2. So, that is exactly what we are going to talk about today and we are pretty sure that you will find it interesting. It brilliantly introduced the world to Apple Computers. Woodbury Soap Company: Skin You Love to Touch. Who can forget about the “Just Do It” tagline of Nike? To answer that question all we have to do is say yes. With their campaign line, milk consumption increased by 7% between 1993-1994- by 13.5 million gallons. It should move people, challenge them, and motivate them. Customers have the option of buying Coke bottles with their names printed on them. We all feel bad for the guy whose wish was: socks and pants. These are the 5 best marketing campaigns of all time. A nephew of Freud, Bernays used psychological insights to create marketing campaigns that were difficult to resist. What the Marlboro Man did for cigarettes back within the ’90s, the American Legacy “Truth” campaign is undoing 25 years later. So, make sure that you are reading each and every single thing that we have to write here. Go and get an Old Spice deodorant! In just a few short months after the first ad appeared, sales increased by 104% -- an incredible jump. The campaign was enormously successful: between 1988, when the campaign launched, Nike increased its share of the North American "domestic sports-shoe" market from 18 to 43 percent, or $877 million to $9.2 billion in worldwide sales. To launch their campaign they analyzed their audience and found that very few women didn’t consider themselves as beautiful. Without proper advertising campaign planning, the whole process might have so many loopholes that the company might not be able to benefit from it at all. The purpose of this type of campaign is to spread a cohesive message across multiple points of customer contact. Although not every attempt has performed well, there are some that ended up being so successful that they are still going on. ‘Got milk?’ is one of the best-known marketing campaigns worldwide and was initiated in 1993. The ad was quite a powerful one that displayed a woman who had a picture of the computer and a hammer. Creating iconic marketing campaigns today might mean going viral, but the essential elements of excellent marketing haven’t changed haven’t really changed as much as you might imagine. Nike came up with the line ‘Just Do It’ in the late 1980s, keeping the customer-centric opinion to achieve fitness. This is definitely one of the most simple yet most powerful marketing campaigns of all time. That is probably one of the main reasons why people seemed to like it so much for sure. So, doesn’t that seem like such a good idea? 6. Required fields are marked *. Go ahead, deny what I just said. It would be interesting to compare the most successful campaigns mentioned here with some of the most successful campaigns of the same company or similar products produced by other companies in India. Set clear objectives on why you want to do this. Required fields are marked *. This simple, funny campaign sold directly to women. The perks of outreach and new leads all sound well and good, but planning and launching a successful campaign isn’t just a fast snap of your fingers. Check out the most powerful marketing campaigns of all time! Good job, WestJet! He tells us that he runs 17 miles every morning, and charmingly notes that he keeps his teeth from chattering during winter by leaving them in his locker.